When it comes to the marketing and in-house creative teams, they want a holistic PPM solution to provide them with an easy-to-use interface for tracking key tasks, time invested, and budgets. With-out bonafide workflows and structures in place, marketing teams succumb to chaos which often surfaces as a lack of productivity, visibility, and collaboration, culminating in low employee morale. A competent PPM solution, Workfront Marketing Work Cloud assists enterprises with adopting agile marketing methodologies for a disciplined approach towards enforcing processes internally and amongst the requestor groups. The solution allows teams and individuals to manage all creative requests with easily accessible pre-defined job specifications that are tied to the workflow. The additional benefits of implementing Workfront include automated versioning processes and online proofing of digital assets, collaboration between internal and external contributors, and tracking of work and metrics visually.
Additionally, Workfront allows production teams to accurately project timelines, track work to deadlines, and gain credibility by consolidating the project information and making it visible to everyone in real-time.
We want to ‘optimize the cubicle’ to fully engage the knowledge workers while cultivating their efficiency and effectiveness
The centralization of work helps in managing the processes in the proper context and eliminates the disconnection between teams allowing them to utilize their time being more productive. This ultimately leads to a better management of production costs and more time to chase down quotes by dedicating the time saved to get into the finer details of a project. Often the implementation teams and other service groups in an organization prefer managing tasks, deadlines, and other work-related issues in one, easy-to-view space. Workfront’s PPM software allows the teams to prioritize the allocation of available resources to current and future projects, balance the workload, maximize their efficiency, and adopt either Agile or Waterfall methodology or a mix of both for project execution.
Powered by a global consulting team, Workfront works with their customers as a strategic partner to come up with the “right plan” for them. One of the instances had the L’OCCITANE Group, a global cosmetics and well being products dealer, leveraging Workfront to improve their service management, budgeting, and IT recharges. The centralized work management solution allowed the customer to gain a better visibility into current projects, minimizing the redundant project requests, improving impacts assessment, and prioritizing tasks. Additionally, L’OCCITANE’s digital marketing department along with their IT department benefitted from using Work¬front to streamline project delivery and improve project visibility.
The firm believes that the possibilities for cloud-based enterprise work management are endless, and as enterprises become increasingly globalized, opportunities abound. “We want to ‘optimize the cubicle’ to fully engage the knowledge workers while cultivating their efficiency and effectiveness,” concludes Alex Shootman, President and CEO, Workfront.