Workfront: Re-defining Enterprise Work Management

Outlining specific tasks, major milestones, and a timeline for every project can be quite toilsome for the project managers, given the technical hindrances and the multiple stakeholders involved. Enterprise teams today are scouting for project portfolio management (PPM) tools that help them mitigate lost communication and project delays while facilitating real-time, cloud-based collaboration, and workflow for the entire enterprise. Workfront is a provider of cloud-based work and project management solution designed to assist enterprise teams and company leadership across IT and marketing domains. The firm’s flagship offering, Workfront is an online project management software with capabilities to cover the entire work lifecycle, ranging from request to report in a single easily adoptable platform. Eliminating extra work and simplifying tasks that include communication, real-time collaboration, project tracking and reporting, Workfront also improves an organization’s bottom line by removing inefficiencies and clutter.

When it comes to the marketing and in-house creative teams, they want a holistic PPM solution to provide them with an easy-to-use interface for tracking key tasks, time invested, and budgets. With-out bonafide workflows and structures in place, marketing teams succumb to chaos which often surfaces as a lack of productivity, visibility, and collaboration, culminating in low employee morale. A competent PPM solution, Workfront Marketing Work Cloud assists enterprises with adopting agile marketing methodologies for a disciplined approach towards enforcing processes internally and amongst the requestor groups. The solution allows teams and individuals to manage all creative requests with easily accessible pre-defined job specifications that are tied to the workflow. The additional benefits of implementing Workfront include automated versioning processes and online proofing of digital assets, collaboration between internal and external contributors, and tracking of work and metrics visually.

Additionally, Workfront allows production teams to accurately project timelines, track work to deadlines, and gain credibility by consolidating the project information and making it visible to everyone in real-time.